Tuesday, March 24, 2009

Watch your bottom.

What: To sit, or to squat? Charmin helps us decide at sitorsquat.com, where you can search for public restrooms and view "sit" or "squat" rankings submitted by users.

DCF: Love that a brand is partnering with this site in beta - it's a fresh, contextually relevant environment for Charmin that embraces the cute, yet slightly edgy Charmin bear (enjoying the animated bottom...) Sidenote - The Hotel Pierre at 61st and 5th has a 4-star "Sit" rating, while the Starbucks at 575 5th Avenue has a 0-star "Squat" rating.

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